All investors fight a war on 2 fronts -
- The direction battle - are prices likely to head higher or lower, and
- The costs and charges battle - are we overpaying or perhaps more importantly getting value for money
Of course, there's no guarantee any investor can win the first battle but every investor cannot only win the second battle but win it convincingly.
Don't forget that a successful business is often more about controlling costs than it is generating profits. How many good companies for example have either gone broke or suffered serious financial problems because they allowed costs to get out of control?
One way to win the battle of costs is to use the right broker. For ISA investors there's no better deal than is offered by TD Waterhouse.
Not only are their commissions competitive (about £12.50 per trade) but they don't charge the myriad of extra ISA fees like so many brokers.